Books

Books

"#content design"
Why You Need a Content Team and How to Build One (Second Edition) : McConnell, Rachel: Amazon.co.uk: Books
Why You Need a Content Team and How to Build One (Second Edition) : McConnell, Rachel: Amazon.co.uk: Books

Imagine a world without Lorem Ipsum. Imagine a world where content was so widely recognised as integral to any design process, and imagine a world in which content experts sit within all areas of a business. Good content sits at the heart of our products, services and experiences and it’s pivotal to the success of our business. It’s no longer enough to rely on visual design alone. This book will help you recognise the content maturity of your organisation, and find out how to increase it. It explains the different content roles, when to hire them, and how to hire them. It also helps you set your content team up for success. This second edition features updates and additional content, including the role of content ops.

·amazon.co.uk·
Why You Need a Content Team and How to Build One (Second Edition) : McConnell, Rachel: Amazon.co.uk: Books
Content Strategy for the Web
Content Strategy for the Web
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
·amzn.to·
Content Strategy for the Web
Writing Is Designing by Michael J. Metts & Andy Welfle
Writing Is Designing by Michael J. Metts & Andy Welfle
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human-centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and…
·rosenfeldmedia.com·
Writing Is Designing by Michael J. Metts & Andy Welfle