Imagine a world without Lorem Ipsum. Imagine a world where content was so widely recognised as integral to any design process, and imagine a world in which content experts sit within all areas of a business. Good content sits at the heart of our products, services and experiences and it’s pivotal to the success of our business. It’s no longer enough to rely on visual design alone. This book will help you recognise the content maturity of your organisation, and find out how to increase it. It explains the different content roles, when to hire them, and how to hire them. It also helps you set your content team up for success. This second edition features updates and additional content, including the role of content ops.