Content design

A case study on false affordance and the hidden costs of deceptive UI feedback.

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Over the years, content designers have talked to me about challenges they are having with colleagues who want them to publish some text they wrote, regardless of whether it is designed for digital.

What are user stories for? How can you spot a good or bad user story? And how can you use them to test and improve your content?

Do you call yourself a content editor, content writer, digital writer, content designer, copywriter…? We have a lot of names for ourselves.

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A zine (or a good old article) about the role and value of creativity in the 'best practice' world of content design.

One of the best ways to create great products is to hold UX writing reviews regularly with other stakeholders, like non-writers.

How to help a product introduce itself.

When to use tables and how to make them accessible.

Introduction As content designers, we’re living in a time of change. Much like in the 1990s, when our profession transitioned from physical paper to pixels and code, this decade marks the shift from manual writing to AI-powered text generation. The change is inevitable and we want to be ready.   So how can we use […]

10 patterns to structure your content for understanding, engagement, and effectiveness - and a matrix to help you choose the right one.

About a year ago, I set up some custom tracking in Google Tag Manager (GTM) and Google Analytics 4 (GA4) to measure user behaviour after a…

An interview with Stephanie Coulshed (she/her), Content Design Programme Lead at Scope.

Let's champion the remarkable role of charities and volunteers

Headings and subheadings

Config 2024: Content design and AI: a beginning, not the end. (Ryan Reid, UX Writer, Figma, )AI won’t take your content design job… unless you let it. In thi...

I speak to a lot of content people who are really struggling to get their organisation to accept good content design. This post is for you.

When you are making a digital form, is it OK to put a hint inside a text box? The short version of my advice: don’t do it! Hint text is rarely effective as a way of helping users, but insteadContinue reading... Don’t put hints inside text boxes in web forms

10 patterns to structure your content for understanding, engagement, and effectiveness - and a matrix to help you choose the right one.

Here's why our content team decided to create a checklist made up of questions to ask at the start of projects

A collaboratively developed, universal content style guide, based on usability evidence. Created by Content Design London.

When to send emails and text messages to your users and how to write them.

A collaboratively developed, universal content style guide, based on usability evidence. Created by Content Design London.

Some core concepts of information architecture, used for a recent client project

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Content design can help you take a significant step towards more impactful communications. Read about what content design is and the potential for the charity sector.

‘Content-first’ prototyping means we base our design on the information people need to complete the task safely and successfully.

Learn what content design is, why it matters to charities, and how to implement it in your organisation with this comprehensive guide.