What I learnt roasting 200 landing pages in 12 months 🍗 👀
200 roasts, £70,000 in revenue and 642 cans of Diet Coke later 12 months of roasting landing pagesOver the last twelve months I've roasted the landing pages of 200 startups. Landing pages from indie makers, VC-funded scale-ups and profit-generating enterprise organisations, across multiple industries and audiences.
The one where writing books is not really a good idea
The New York Times caused a stir recently when, in an article about pandemic book sales, it disclosed that “98 percent of the books that publishers released in 2020 sold fewer than 5,000 copies.” Though that statistic was shocking to many, it is not new information.
Overwork culture is thriving; we think of long hours and constant exhaustion as a marker of success. Given what we know about burnout, why do we do give in?