Growth

There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.

Brian Rothenberg is a growth guru, having revved up customer acquisition at both TaskRabbit and now Eventbrite. Here, he answers the hardest questions he often gets.

Wealthfront's VP of Growth Andy Johns outlines the three mandatory skills of a growth leader.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers [Geoffrey A. Moore, Regis McKenna] on Amazon.com. *FREE* shipping on qualifying offers. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers