How to use A/B testing for better product design
Product: A/B Testing
A/A Testing: How I increased conversions 300% by doing absolutely nothing
There are few things wantrepreneurs (all due respect, I’m a recovering wantrepreneur myself) love to talk about more than running A/B tests. The belief seems to be that if they just keep testing, they will find the answer, and build the business of their dreams. Most of them are wrong. Many of their businesses would
5 warning signs: Does A/B testing lead to crappy products?
Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look
How to generate awesome test candidates for A/B testing
The Tenets of A/B Testing from Duolingo’s Master Growth Hacker
Duolingo VP Gina Gotthilf has overseen the company's growth as it exploded from 3 million to 200 million users. One tool that's fueled this ascent? A/B Testing. Read on to learn from her favorite tests.
How A/B Testing at LinkedIn, Wealthfront and eBay Made Me a Better Manager
Instacart VP of Product Elliot Shmukler shares how he uses A/B testing as a management framework to not only accelerate product decisions, but also empower product teams.
The biggest mistake I ever made - Jeff Lawson