User Empathy

If you're building something for someone else, you'll be more successful if you can identify with their needs first. Empathy is essential to product management.

A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

How do you hone in on what users really need?

I'm a firm believer that the best product managers understand that mastering the discipline requires deeply excelling at both the art and science of product management. When you start your career in