5 Cheap and Easy Video Creation Strategies for Brands on a Budget
Recently, I shared with you some of the core elements of an effective video marketing strategy. But chances are, now that you’ve got your strategy down, you’re left wondering how you’re actually going to make this happen. After all, you’re (almost certainly) not Michael Bay, and you (very likely) don’t have the budget to create a Hollywood blockbuster for your business. That said, it’s a common misconception that producing great video requires big budgets, expensive equipment, or the expertise of a videographer. Sure, those things may help you get film-quality content, but there are plenty of ways to make great videos without the hefty costs. The barrier to entry isn’t limited to how much you can spend. It’s only limited by your lack of ideas and creativity. In fact, only 20% of companies use external resources for video production. Thirty-eight percent solely use internal staff and resources, and 42% use a combination of the two.