What a year 2020 was. When it began, the outlook for the music industry hadn't looked so good in decades. Then came Covid-19, the industrial equivalent of a comet hurtling in from deep space. As we emerge into 2021, it's time for some damage assessment. What exactly has been destroyed? Who has benefitted from lockdowns? What has changed for good? And, asks Gareth Murphy, now that vaccines are arriving, can the music business bounce back even stronger than before, and what do those in the industry need to focus on?

Nue Agency CEO Jesse Kirshbaum lives at the intersection of music, brands, and technology which makes him more qualified than most to spot emerging trends and predict their impact on. Continue reading

Social media livestream and music genre crossover aren't the only trending topics among consumers. Keep an eye out for these upcoming music industry trends!