Styleguide
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Content Strategy
10 plain English principles for writing better web content – GatherContent Blog
Writing is never about the writer. It’s about the reader. And nowhere more so than on the web, where attention is limited and people, for the most part, don’t want to hang around. They want to move fo...
Content Templates to the Rescue
As an industry, we’ve learned to plan our sites to achieve business goals and meet human needs while...
Content Runner: Find Freelance Writers
Content Runner connects talented writers who create content with the people who need it. Get content...
How to get people to use your content style guide - GatherContent: A blog about content strategy and...
We don’t know each other, but chances are you’ve read something I’ve written. I’ve been writing word...
Writing Microcopy
The fastest way to improve your interface is to improve your copy-writing. I remember the first time...
Voice & Tone
Before you write for MailChimp, it’s important to think about our readers. Though our voice doesn’t ...