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Writing is never about the writer. It’s about the reader. And nowhere more so than on the web, where attention is limited and people, for the most part, don’t want to hang around. They want to move fo...

As an industry, we’ve learned to plan our sites to achieve business goals and meet human needs while...

Content Runner connects talented writers who create content with the people who need it. Get content...

We don’t know each other, but chances are you’ve read something I’ve written. I’ve been writing word...

The fastest way to improve your interface is to improve your copy-writing. I remember the first time...

Before you write for MailChimp, it’s important to think about our readers. Though our voice doesn’t ...