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A brand’s voice stays the same from day to day, but its tone has to change all the time, depending on both the situation and the reader’s feelings. This talk f…

One of my favourite things about being a content strategist is the variety of things it allows me to do. One day I may be editing content, next I’m listening to customer interviews and then I’m spending longer than you can imagine choosing one word for a call to action. Oh the joys of semantics. […]

We don’t know each other, but chances are you’ve read something I’ve written. I’ve been writing word...

Voice, style, and tone guides are invaluable for writing and editing. In this post I’ll look at the ...