"Why isn't my site ranking in searches? Why has traffic not improved since we hired you? Calls from customers are actually down... do you even know what you're doing?!" Ah…the music of irate customers, whose site you have lovingly designed and crafted only to see it filled with insipid writing so bad and error strewn, that it is actually putting customers off the company. The Internet is still littered with examples of slick-looking sites filled with terrible copy. These sites will never generate decent results, and more often than not the owners will hold the web designer responsible. Expl...

Today's marketing advice is filled with buzz words and "quick and dirty tips", trying to sell you on the sexy side of marketing. But that ignores the one content strategy that always works ... because it's difficult to sell, time consuming, and there are no shortcuts. Learn *it* in this guide.

A brand’s voice stays the same from day to day, but its tone has to change all the time, depending on both the situation and the reader’s feelings. This talk f…

Content formatting is an important piece of the puzzle that is blogging and content marketing. Learn how it can help increase your time on page right here.

Does your About page stand out and engage your audience? Does it tell your story in the most effecti...

By Robert Middleton – Action Plan Marketing Websites look very different these days from just a few ...