Examining the role context and measurement take in content.
Context and content are very close bedfellows but there are some differences in what you can do with them and how malleable they are. Let’s start by taking a look at context – I’ll tell you why it’s...
How to understand your audience in order to make informed content decisions
Einstein said 'any fool can know. The point is to understand.' Having worked in audience research for the BBC previously, I experienced first hand the difference between knowing and understanding. The...
How To Do A Content Cleanup (And Grow Your Organic Traffic) - Business & Personal Growth Tips
Did you know that you can increase your organic traffic up to 3x by deleting content? To do this, you'll have to start with a content audit. Here's how:
With so many fantastic research options for any given project, how do you pick the right one? UX designer Gina Yost used Leah Buley's book, The User Experience Team of One, to guide her choices, and...