Symmetry is safe. It's comfortable, non-threatening, and aesthetically pleasing. It can also be very dull. Using 'asymmetrical balance' can make things more interesting while still sticking to a grid to keep things ordered. In design, as in so many other things, the higher the risks the greater the potential rewards. Symmetry has long been considered a good thing precisely because it is aesthetically pleasing and unchallenging to the eye. The word symmetry is derived from greek components which translate to 'with measure'; symmetry is about proportion and balance, qualitative similarity as ...
Macromedia has a lot to answer for. Flash may be on the way out; but flashy websites reminiscent of the '90s are very much alive and kicking. They just use JavaScript now. And they take up a lot of ba…
A design system unites product teams around a common visual language. In this book, learn how you can create a design system and help your team improve product quality while reducing design debt.
The human brain works in a way that you can't ignore if you want your design to be successful. Brain-friendly web design determines success and failure.
Header navigation menus can often be overlooked when it comes to inventive and creative web design. But as the primary way users explore and interact with your website, investing in engaging header navigation means site visitors spend more time on your site and end up seeing much more than just your landing page. There's no point having brilliant web design on your inner pages if your header doesn't make it easy (and fun) to click through to it. So we've put together a roundup of websites which have made the most of their navigation menus with beautiful, sleek, and innovative design. Take a...
New image formats like WEP and MOZJPEG will be a major boost to load time on the web. The majority of page load and render time is usually attributed to unoptimized images, so these new formats will make both mobile and desktop load times faster. I’ve taught you how to detect WEBP support but we’ve […]
Visual hierarchy is vital to good website design. It’s one of the key principles that will make your website effective in accomplishing your goals for it. There’s a lot of...
3 Effective Web Design Principles for the “Non-Designer”
Welcome to part 2 of our mini series “Effective Divi Web Design Principles” where we’re exploring effective design practices to help empower new web designers and those who identify as...
Looking for some tips to get the most out of your new WordPress site? We’ve put together some handy style guidance to allow you to hit the ground running.
When you do it right, a call-to-action button will get visual attention. When paired with an offer that is compelling, it actually gets people very eager to act. The way the CTA button is created, as …