Sourcepoint is the privacy compliance platform for digital marketing, with the tools to protect consumer privacy, manage compliance, and optimize revenue.

A Dutch public broadcaster got rid of targeted digital ads—and its revenues went way up.

Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and the Standard Media Index began benchmarking the U.S. ad marketplace in 2012.

We've pitted Facebook Remarketing and Google Remarketing against each other to give you a picture perfect view on which tool is best for your business.

Remarketing shows ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them

Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web. Learn all about Google AdWords remarketing in this post!

Conversion Pixel und Custom Audience Pixel werden zu einem Pixel zusammengefasst, dem Facebook-Pixel, damit du deine Geschäftsziele besser erreichen kannst.

In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear…