Marketing

Remarketing shows ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them

Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web. Learn all about Google AdWords remarketing in this post!

Conversion Pixel und Custom Audience Pixel werden zu einem Pixel zusammengefasst, dem Facebook-Pixel, damit du deine Geschäftsziele besser erreichen kannst.

In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear…

See how leading companies organize their marketing stacks for success, including number of solutions and functions they perform. Learn from 100+ stacks!

There used to be a generic belief that humans are completely rational. It is easily understandable why a belief like this was popular…

Discover how best to comply with disclosure guidelines and properly protect your business when participating in influencer campaigns.

This infographic lists PR and marketing channels many believed to be moldering in their grave—but they’re walking again.

SHARES Yes, I’m very interested in purchasing your product, and I just clicked the button taking me to your pricing page. What does that mean? It means the $50 you invested in finding me and getting m…

What Are Your Indicators of Legitimacy? - Christopher S. Penn Marketing Blog

Before creating your landing page, familiarize yourself with these five essentials for launching a WordPress landing page that converts.

Meltwater is a company with a simple product: A database of media contacts. These contacts are otherwise hard to find, as most reporters…

How to find the best spots to implement the 'unConversions' technique for your WordPress plugin or theme. Some unconventional tips for WordPress products.

Inbound marketing is where it's at. And when it comes to inbound marketing, landing page basics is t...

Social Sharing Want to create a buzz for your upcoming content? Poll your existing fans and follower...

Welcome to a massive list of psychological pricing strategies. You'll learn tips & techniques to cho...

Did you know that giving customers too many choices can overwhelm and lead to fewer sales? It’s true...

We recently had a major overhaul of our pricing and landing page and wanted to get a good idea of wh...

Conversion optimizers are in the business of attention management, just like magicians. It's your jo...

Being a past provider and the front-runner going into a new deal does not guarantee you will win the...

By Mike Schultz Imagine it's the end of a long, important sales process. Your buyer has given you th...

By Robert Middleton – Action Plan Marketing A typical interaction with one of my clients: 'Robert, t...

How to go viral by taking advantage of trends, promoting content more efficiently and reaching out i...

“Going viral.” I'm sure you have seen many people write about what kind of elements or factors will ...

15 minutes. No big budget. No marketing department. Timed, targeted, and painless marketing.

Marketers put a lot of effort into social media marketing and blogging because both are great for ra...

A curated directory of content marketing resources & tutorials.

You're already getting some traffic, but you're not gaining as many loyal subscribers as you want. You may think it's your content, but...