IAB U.S. Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact
According to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC, U.S. podcast advertising revenue is expected to grow 14.7% in 2020, despite the pandemic. As growth continues, U.S. podcast advertising revenue is nearing the $1 billion mark. Additional highlights: DTC brands (22%) and financial services (16%) make up top podcast advertisers — … Continued