Audio platforms had a great 2018 and are poised to take all the excitement around streaming, podcasting and voice into 2019 as well. There has never been a more exciting time for Audio, with technologies like smartphones, connected cars and smart speakers driving online listening to bigger and bigger audience numbers. Today’s consumer is comfortable … Continued
RTBlog: Can You Hear Me Now? Why Audio -- Not Voice -- Is Already The Next New Thing
In the battle of media format dominance, video still commands much of Madison Avenue's attention, as well as its highest CPMs, but audio is ascending again thanks to the ad world's obsession with emerging voice-activated technologies, especially smart speakers and the ilk. Personally, I'm not sure how much people ultimately will want to talk to their media, but they absolutely still like listening to it. That's especially true when they're on the go and using a mobile device, where audio formats remain the No. 1 form of media consumption.
Make Podcast Ads Work for You: Design Your Best Campaign, Part 1 - Midroll
Designing your best podcast advertising campaign requires just seven easy steps for success. Today we’ll share the first three. Come back tomorrow for the next four. Step One: Set Your Objectives Success requires a goal, an objective, a destination. Podcast advertising success depends on defining what you want to accomplish. For most Direct Response advertisers, sales is the top objective. But success depends heavily on your sales funnel. Think about what that path to sale…
How To Listen To Podcasts: A Simple Guide To Podcasting
There are thousands of podcasts that you can listen to for free right now on almost any topic in the world - and hearing them couldn't be easier. Here is our guide to podcasting.
Voxnest Solutions for Professional Podcasting Solutions for Professional Podcasting WHAT IS VOXNEST? Voxnest is a set of podcasting tools that help media publishers, indie podcasters, and advertisers monetize, manage, and track content. These tools—Dynamo, Hive, and Cortex—improve workflows and help yield greater earnings. Voxnest’s team includes tech entrepreneurs, industry veterans, and investors with extensive experience …
The podcast market will discover the answer to a foundational question about its future in the next few years. Will it continue along the path of music streaming, where all podcasts are available everywhere on free, ad-supported tiers? Or, will it follow the path of streaming TV into paid subscription services with exclusive content? Today, effectively […]