The best of Google tools, for your WordPress site.

When it comes to adding social sharing buttons (e.g. “Share on Facebook”), I’m a big fan of Scriptless Social Sharing by Robin Cornett. The one thing I like to do when using it is add UTM parameters to the links that are shared. Here is the snippet I use to add UTM parameters to my URLs that are being shared.

One of the advantages for businesses operating in the digital space is the sheer amount of data available, from search data to help you identify the typ...

Here's a lesson on how to optimize Google Analytics for WordPress in 5 steps. A hands-on tutorial for everyone using Google Analytics with WordPress.

Analytics are mandatory tools not only for WordPress sites. Learn to set up Google's popular solutio...

One thing that has made WordPress so popular with professionals serious about their website’s performance is the fact that with the right set of tools you can track, measure, and optimize just about...