Losing access to the Google Analytics account can happen, even in larger organisations. Here are my tips on how to recover Google Analytics account.

Learn how to recover access or claim ownership of your Google Analytics account even if the administrator of the property is unreachable.

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine marketing.

In this tutorial, you will learn to take your first steps in Google Analytics 4. We look at pros and cons, setup, and the improved interface.

How are Core Web Vitals measured? How do you know your fixes have had the desired effect and when will you see the results in Google Search Console? Let’s figure it out.

This dashboard offers different ways to explore (and extract) your Google Search Console data and Google Data Studio’s Interactions really brings this to life. Whether you’re clicking on a query, location or device, you can truly ‘explore’ your data!

The three types of Google Analytics goals are duration goals, event goals, and destination goals. Each goal type requires specific action for proper setup

Learn how to set up and use the new Google Search Console (GSC) to help you improve your site's SEO as well as fix any crawling, indexing, and UX issues.

Learn how to build a Google Data Studio Dashboard with this simple step-by-step Google Data Studio tutorial. In 7 simple steps, we walk you through building a Google Data Studio Dashboard for Google Analytics and Search Console.

A simple snippet for tracking page views on your website without having to add external libraries. Also works for single page applications made with the likes of react and vue.js.

Step by step instructions on how to add multiple sites in Google Analytics? We have explained structure of Analytics account, adding multiple site using properties for subdomains and adding multiple sites as unique account. Also learn allowed limits of accounts, properties and views in Analytics.

If you're using Google Tag Manager to manage tags for your website and want to install the Facebook pixel, follow these steps: Install the Facebook pixel base code: Open your Google Tag Manager....

Recent scandals surrounding how the world’s largest tech companies and social media platforms make use of the data they collect from consumers have led many people, myself among them, to investigate the devices and digital services they use without a second thought each day. What I and many other folks around the world found was […]

Web analytics let you stop guessing what your site needs and start using hard data. This ultimate Google Analytics tutorial will show you how.

Want to easily visualize your Google Search Console data with a Google Data Studio dashboard? Annelieke explains how it can be done!

Welcome to the official channel for Google Analytics Solutions — powerful, integrated measurement and marketing analytics tools for businesses of all sizes. ...

Google Search Console is a great tool to find out how your site is doing in the search engines and what to improve. In this beginner's guide we'll show you how to use it well!

Improve your Analytics skills with free online courses from Google.

Checking your Technology reports in Google Analytics can help you optimize your website. Not sure what it can do for your website? Annelieke explains the possibilities!

Hey all! Today, I want to introduce my good friend, Andy. Andy has been helping small businesses improve their online presence for over a decade. When I mentioned that we were considering a blog post about metrics and analytics, he jumped at the opportunity to help. This post is a deep dive on Google Analytics…

Last Updated: 6 hours agoin Common Use Cases, Tracking Links You may have already seen that tracking links is possible with events in Google Analytics, but what about email (mailto) or telephone (tel) links? I know that the suspense is killing you, so here is the answer- Yes, of course, you can. Both the free and the Pro versions of WP Google Analytics […]

Last Updated: 6 hours agoin Common Use Cases, Tracking Links A common use case that we have been asked about is how to track PDF downloads. From white papers to restaurant menus, to other lead magnets, PDF files are used by everyone, and in many cases, count as an important conversion on the website. There are a few ways in which you can […]

Verifying Your Tags Has Never Been Easier! Google Tag Assistant is a free Chrome extension that helps you make sure your Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tr…

One of the most frustrating warnings in Google PageSpeed Insights is the one about "Leveraging Browser Caching." For most assets we can fix this by simply adding expires headers to our server. But the…

Over a week ago I enabled demographic reports in Google Analytics. A day later, I changed my mind and disabled this feature in my Analytics property. However, analytics.js today still makes two

One of the advantages for businesses operating in the digital space is the sheer amount of data available, from search data to help you identify the typ...

Bounce rate, what does it mean and is it necessarily a bad thing when it's high? Annelieke helps you understand your bounce rate.