At Google IO 2018, we presented a roundup of tools, libraries and optimization techniques that make improving web performance easier. Here we explain them using The Oodles Theater app. We also talk about our experiments with predictive loading and the new Guess.js initiative.

I just found out how fast my website loads on mobile. #TestYourSite to find out how to speed it up and keep more visitors.

Google Tag Manager is a code management platform that fires all of your other tags according to triggers you specify in the Google Tag Manager interface. Google Tag Manager is platform neutral and han

Over a week ago I enabled demographic reports in Google Analytics. A day later, I changed my mind and disabled this feature in my Analytics property. However, analytics.js today still makes two

Is Google PageSpeed worth bothering with? You might be surprised at how misleading it can be.

The PageSpeed tools analyze and optimize your site following web best practices.