In this tutorial, you will learn to take your first steps in Google Analytics 4. We look at pros and cons, setup, and the improved interface.

Few things are more frustrating to both visitors and search engines than to hit a 404 error page. Good website maintenance prevents this.

Learn how to build a Google Data Studio Dashboard with this simple step-by-step Google Data Studio tutorial. In 7 simple steps, we walk you through building a Google Data Studio Dashboard for Google Analytics and Search Console.

Step by step instructions on how to add multiple sites in Google Analytics? We have explained structure of Analytics account, adding multiple site using properties for subdomains and adding multiple sites as unique account. Also learn allowed limits of accounts, properties and views in Analytics.

If you're using Google Tag Manager to manage tags for your website and want to install the Facebook pixel, follow these steps: Install the Facebook pixel base code: Open your Google Tag Manager....

Web analytics let you stop guessing what your site needs and start using hard data. This ultimate Google Analytics tutorial will show you how.

Want to easily visualize your Google Search Console data with a Google Data Studio dashboard? Annelieke explains how it can be done!

Google Search Console is a great tool to find out how your site is doing in the search engines and what to improve. In this beginner's guide we'll show you how to use it well!

When it comes to adding social sharing buttons (e.g. “Share on Facebook”), I’m a big fan of Scriptless Social Sharing by Robin Cornett. The one thing I like to do when using it is add UTM parameters to the links that are shared. Here is the snippet I use to add UTM parameters to my URLs that are being shared.

Checking your Technology reports in Google Analytics can help you optimize your website. Not sure what it can do for your website? Annelieke explains the possibilities!

Hey all! Today, I want to introduce my good friend, Andy. Andy has been helping small businesses improve their online presence for over a decade. When I mentioned that we were considering a blog post about metrics and analytics, he jumped at the opportunity to help. This post is a deep dive on Google Analytics…

Last Updated: 6 hours agoin Common Use Cases, Tracking Links You may have already seen that tracking links is possible with events in Google Analytics, but what about email (mailto) or telephone (tel) links? I know that the suspense is killing you, so here is the answer- Yes, of course, you can. Both the free and the Pro versions of WP Google Analytics […]

Last Updated: 6 hours agoin Common Use Cases, Tracking Links A common use case that we have been asked about is how to track PDF downloads. From white papers to restaurant menus, to other lead magnets, PDF files are used by everyone, and in many cases, count as an important conversion on the website. There are a few ways in which you can […]

One of the most frustrating warnings in Google PageSpeed Insights is the one about "Leveraging Browser Caching." For most assets we can fix this by simply adding expires headers to our server. But the…

Over a week ago I enabled demographic reports in Google Analytics. A day later, I changed my mind and disabled this feature in my Analytics property. However, analytics.js today still makes two

One of the advantages for businesses operating in the digital space is the sheer amount of data available, from search data to help you identify the typ...

UTMs are incredibly useful for tracking activity associated with campaigns in Google Analytics. Learn how to avoid the most common UTM tracking mistakes.

Google Analytics can be quite overwhelming when you start with it. Learn how using segments can help you get more insight in your data.

Google Search Console is a must have account for owners of blogs and websites. It is critical for SEO because it helps webmasters understand Google’s view of their website or blog.

Here's a lesson on how to optimize Google Analytics for WordPress in 5 steps. A hands-on tutorial for everyone using Google Analytics with WordPress.

Seeing language spam in Google Analytics? Click here to find out how to block language spam with filters and advanced segments on your WordPress site.

Analytics are mandatory tools not only for WordPress sites. Learn to set up Google's popular solutio...

Instrumenting your site with Google Analytics Goals and conversion tracking gives you insight into y...

UTM parameters enable you to tag inbound traffic on various dimensions and calculate return on ad sp...

Want to fix Googlebot cannot access CSS and JS files on http://www.yourdomain.com/ warning from Goog...

Do you want more from Google Analytics than standard reports? This article shows how to use Google Analytics' custom segments, dashboards and reports.