Understand what Core Web Vitals are and why you should be tracking them.

How are Core Web Vitals measured? How do you know your fixes have had the desired effect and when will you see the results in Google Search Console? Let’s figure it out.

Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs

Google Core Web Vitals will soon become a ranking factor. In this post, we'll explain what this feature includes and how to optimize for it!

A deep dive into the performance implications of using Google Fonts (good and bad) and whether self-hosting is better.

A simple snippet for tracking page views on your website without having to add external libraries. Also works for single page applications made with the likes of react and vue.js.

Google opens AMP to any stakeholders interested in the project, and announces a new open governance model based on participation and colaboration

The latest AMP messages in Google Search Console are intended to enforce full equivalency in AMP versions. The underlying message is clear. And so is my response.

At Google IO 2018, we presented a roundup of tools, libraries and optimization techniques that make improving web performance easier. Here we explain them using The Oodles Theater app. We also talk about our experiments with predictive loading and the new Guess.js initiative.

The web has made great progress in enabling fast experiences, but building a fast site today isn’t trivial. At Google, we analyze a lot of sites and have lea...

In the wake of Gutenberg, Google have joined the WordPress community to bring canonical AMP to 30% of the web.

Mobile is now more important than ever! Is your WordPress site ready? Check out the changes coming with Google's mobile-first index, how it will impact your site, and what you can do to ensure you see positive changes.

I'm Jason Rodriguez (@rodriguezcommaj)—a designer, writer, email enthusiast, and product manager at Litmus. I write about the web, email, technology, and productivity and speak and teach at industry events. Author of two books, writer of many articles, and sometimes robot.

I just found out how fast my website loads on mobile. #TestYourSite to find out how to speed it up and keep more visitors.

There’s a price to using Google’s “Accelerated Mobile Project.” I’m not sure the web can afford to pay it.

Google Tag Manager is a code management platform that fires all of your other tags according to triggers you specify in the Google Tag Manager interface. Google Tag Manager is platform neutral and han

Over a week ago I enabled demographic reports in Google Analytics. A day later, I changed my mind and disabled this feature in my Analytics property. However, analytics.js today still makes two

I've just got my website’s mobile-friendliness score. #TestYourSite to see how mobile visitors experience your website.

You may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, ...

The PageSpeed tools analyze and optimize your site following web best practices.

Is Google PageSpeed worth bothering with? You might be surprised at how misleading it can be.