SEO

We’ve talked about FAQ schema a few times before– you can revisit those posts here, or here. From our testing we have often seen good returns from including FAQ schema even across different industries. In July of last year, we said that “67% of all FAQ schema tests we’ve run have resulted in a positive impact” and since then the trend has continued with most of our recent FAQ tests being positive too.

How we optimized full-screen images for Rijksmuseum’s new story platform by realizing a 50-70% savings in total data transferred to the user.

I’ve always known I was Black. I was born in Nigeria and lived there my entire life surrounded by other Black people. However, the colour of my skin was an irrelevant detail and not something I actively thought about until I decided to freelance and work with foreign clients. I could have taken the easy ... Read more

Losing access to the Google Analytics account can happen, even in larger organisations. Here are my tips on how to recover Google Analytics account.

Learn how to recover access or claim ownership of your Google Analytics account even if the administrator of the property is unreachable.

Configuring aggressive page caching rules gives your WordPress site almost all the benefits of a static site without the downsides.

Speed up your site by learning how to remove unused CSS and JavaScript code from your WordPress website manually and via plugin.

Happy 25th birthday CSS! Yes, today marks 25th year of CSS' existence. Source. Contrary to what some may have you believe, CSS is not the worst. CSS is lovely, CSS is empowering, CSS is... well, here to stay. Unfortunately many a web developer (this author included) don't bother to properly learn

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine marketing.

Understand what Core Web Vitals are and why you should be tracking them.

Who are the people that are making an impact in the SEO industry? We gathered a variety of people from the community supporting SEOs who are having a positive impact.

In this tutorial, you will learn to take your first steps in Google Analytics 4. We look at pros and cons, setup, and the improved interface.

Cumulative Layout Shift is a vital core web metric system. Following are some of the most important things to consider when improving CLS in WordPress.

Here's how I approach reducing the impact that 3rd-party tags can have on site speed

There’s a crazy rumor in SEO that Google doesn’t like to rank category pages. Nothing could be further from the truth. If you search, you’ll find 100s or 1000s of examples that prove the opposite. What Google actually doesn’t like to rank are: “Thin” pages that offer little unique value Pages that are mostly duplicate of ... Read more

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.

Images have also been a key part of the web. They communicate ideas instantly, but they are also a lot heavier than text to load. This means that it’s essential to get loading and displaying them right, if you want to give your users a fantastic first impression. An excerpt from [Addy's new book](https://www.smashingmagazine.com/2021/04/image-optimization-pre-release/) (also, check a [free PDF preview](http://provide.smashingmagazine.com/eBooks/image-optimization-sample-chapter.pdf)).

This is Jess B Peck's personal website. SEO, Analytics, big data, small data, and the web.

How are Core Web Vitals measured? How do you know your fixes have had the desired effect and when will you see the results in Google Search Console? Let’s figure it out.

Page experience is part of the future of Google's rankings. Here, you'll find five things you can improve to boost your Core Web Vitals.

Google is coming out with a new ranking factor this year, and if you're not ready, you might fall behind everyone.

Yellow Lab Tools is a free online web performance analyzer. It audits a webpage for performance and front-end quality issues. And it's open-source!

Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs

Solicited Review: Cumulative Advantage by Mark Schaefer Mark Schaefer asked me to review his latest book, Cumulative Advantage. It's a book based on the

Disrupting Cumulative Advantage in SEO Mark Schaefer wrote up a very thoughtful analysis of an SEO framework I did recently, and he pointed out that

Google Core Web Vitals will soon become a ranking factor. In this post, we'll explain what this feature includes and how to optimize for it!

Cumulative Layout Shift (CLS) Visualiser.

Use this website to calculate the new cumulative layout shift (CLS) performance metric for a given website.

How to improve CLS - Cumulative Layout Shift, one of the three Core Web Vitals. CLS can affect your page stability as well as SEO ranking.