SEO

Google set a deadline for July 2018, when Chrome will begin warning users about insecure web pages. Failure to upgrade to HTTPS may result in losses to organic traffic.

You might have low-quality pages on your site without even being aware of it. They can be detrimental to your SEO though! Read which kind of low-quality page there are, and how to get rid of them in this post.

When you take that first deep dive into analytics for your online store, things can get overwhelming fast. There’s so much data to be explored, so many lessons to be learned, that you can har…

There are two important elements of a cornerstone content strategy. First of all, you have to create long, complete and easy to read articles about the central topics you want to rank for. Secondly, you have to link to those articles from related articles on your site. Yoast SEO Premium will help you with both!

What will change for WordPress SEO 2018? Learn about the SEO trends of the coming year and what it takes to optimize your WordPress site for SEO in 2018.

SEO is far from doom and gloom! Modern SEO offers a world of unlimited opportunities and marketers are only just beginning to experience the magic of advanced search engine optimization. We’ve moved away from unsophisticated black hat SEO tricks and replaced them with more advanced techniques like localized search, structured data, and AMP.

If you're writing copy for your website you should not only carry out keyword research, you should also consider search intent. Find out what it means and how you use it to your advantage here!

Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. There are several ways to optimize your content for the entity you are targeting. By giving enough context in your content, you can help search engines understand it so they can rank it accordingly.

Correlations data isn't always as clear as it seems. In this Whiteboard Friday, Rand shares the myths and realities of correlations in SEO ranking factor studies, then offers five smart ways to glean more trustworthy, useful information from the data.

If you’re serious about SEO, you NEED to optimize for RankBrain. Why? Well, Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s becoming more important every day. In today’s guide you’re going to learn everything you need to know about Google’s RankBrain algorithm. Let’s do this.

Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more

Google clarifies what it views as duplicate content and what is not. Read about a common publisher mistake and avoid creating duplicate content issues.

Learn how to set up Lighthouse to audit your web apps.

If you're optimizing your site, you'll have to learn about SEO for category & tag pages. This post dives into the why and how.

In this SEO basics post, Marieke explains the importance of site structure. How does your site's structure impact SEO? Read on for the answer and some tips!

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.

The end of November saw a spike in the average length of SERP snippets. Across 90K results, we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and we recommend a new meta description limit of 300 characters.

Company says change is meant to provide more descriptive snippets.

Remove query strings from static resources : Here you will get two simple ways to get 100% against Remove query strings from static resources. Works well.

I just found out how fast my website loads on mobile. #TestYourSite to find out how to speed it up and keep more visitors.

The AI-Powered SEO Process: Introduction - Christopher S. Penn Marketing Blog

Even the greatest SEO strategy won't succeed if you can't implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.

Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues.

Over a 4-day period at the end of October, we saw a 10% drop in Featured Snippets. This co-occurred with an explosion (+30%) in Knowledge Panels. What happened, and how are these connected?

Last Updated: 6 hours agoin Common Use Cases, Tracking Links You may have already seen that tracking links is possible with events in Google Analytics, but what about email (mailto) or telephone (tel) links? I know that the suspense is killing you, so here is the answer- Yes, of course, you can. Both the free and the Pro versions of WP Google Analytics […]

Last Updated: 6 hours agoin Common Use Cases, Tracking Links A common use case that we have been asked about is how to track PDF downloads. From white papers to restaurant menus, to other lead magnets, PDF files are used by everyone, and in many cases, count as an important conversion on the website. There are a few ways in which you can […]

From your business plan to your citations to your social media strategy, local SEO has a scary number of pitfalls you can stumble into. Arm yourself with knowledge and read through this comprehensive …

Seoptimer.com ­ free and online website review and SEO audit tool. Quick and simple Search Engine Optimization audit tool and website review of any web page.

Use Octoboard to build business performance dashboards and reports for your startup, clients and marketing departments.