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Strength. Inner Beauty. Confidence. At GIAPENTA we believe these are the characteristics that define every woman, and we designed this collection with you in mind.

Ready for a new staple you’ll reach for again and again? This is an everyday bra that combines the ease of a bralette with the shaping support of a structured style for true comfort. Just don’t forget to take it off every now and then - it’s so comfortable, you’ll forget you’re wearing it! Wireless Built-up shoulder straps for all-day comfort Hook and eye closure for easy on and off Seamless design - won’t show through! Lightly lined foam cups for opacity

WITH This Bra, You Can SAY NO TO THESE:

Primo Comfort brings you great savings on a wide selection of innovative products that improve and simplify your life. 90 day return policy on all products!

Easy-to-use front closure bra with ventilated support for all-day comfort. Seamless backing ensures a flat, barely-there fit that won't bulge, pinch, or cut into the body in unflattering ways. Limited time sale with bundled savings when purchasing more than one unit. Available in beige, black, and pink.

First, measure your band.Wrap the tape measure around your chest at band level, just under your bust...

Ladies, can we talk about how frustrating it is to shop for a bra? Between the insane lack of standard bra sizing and our breasts naturally changing in size and shape every so often, getting the right...