Social networking sites and our lives | Pew Research Center's Internet & American Life Project
Social Media - Social Media Engagement Drives Customer Loyalty, Higher Spending : MarketingProfs Article
Social Media - Booz: Adaptability Is Key for Social Media Success : MarketingProfs Article
Nielsen | State of the Media: U.S. Digital Consumer Report, Q3-Q4 2011
Social Media Marketing Industry Report 2012
Report: Social network demographics in 2012
Don't Dive Into Social Media Until You Learn About Your Target Audience: Here's How To Do It and What To Ask Them | The Measurement StandardThe Measurement Standard
Don't Dive Into Social Media Until You Learn About Your Target Audience: Here's How To Do It and What To Ask Them | The Measurement StandardThe Measurement Standard