Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

"#employee engagement" #perception
Employee Activism Brings New Brand Challenges | Branding Strategy Insider
Employee Activism Brings New Brand Challenges | Branding Strategy Insider
What happens when your employees get politically active? This week, more than 360 Amazon employees signed a public petition demanding the corporation take action on climate change. The company responded by threatening to fire them. Last year, Google saw a mass walkout. Between Greta, a US presidential election and Brexit, the political and social landscape is getting very tricky. And yes, your employer brand plays a role. If you've established values and pillars around being green or being socially responsible, what happens when staff act on that? And do you know how leadership will respond?
·brandingstrategyinsider.com·
Employee Activism Brings New Brand Challenges | Branding Strategy Insider