Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

#advocacy #content #egc
Why Employee-Generated-Content Won't Save Your Employer Brand | LinkedIn
Why Employee-Generated-Content Won't Save Your Employer Brand | LinkedIn
There's probably nothing I like more than someone who is being willfully contradictory, to zig when it seems the world says to zag. To wit, Emily Firth's article on why employee-generated content will NOT save your employer brand. She makes solid points (its over-used because it seems like an "easy" way to create content, but since there's rarely a solid plan with what to do with said content, or even how to nurture it, it rarely yields anything useful), but I see this as someone waving us away from the extreme end of an idea. Employee-generated content (when done right, where there's a "care and feeding plan" in place to nurture it, etc), can be useful. It just isn't a silver bullet.
·linkedin.com·
Why Employee-Generated-Content Won't Save Your Employer Brand | LinkedIn
Why Marketers Should Implement User-Generated Content: 23 Stats to Know
Why Marketers Should Implement User-Generated Content: 23 Stats to Know
Do companies still balk at letting employees build content? I know for a long time it felt like there were companies who just couldn't let their staffs have that kind of freedom to talk (as if they need permission). If that's you and you need some ammo to make their case? Here are some stats on the power of leveraging user-generated content.
·blog.hubspot.com·
Why Marketers Should Implement User-Generated Content: 23 Stats to Know