If you want to find people who share your values, tell them what you value.

Developing your employer branding or careers website? Maybe you're looking for some supporting statistics. You’ve come to the right place.

A little corner of the internet to find great landing page copywriting examples.

Traditional jobs have grown more quickly than digital-economy jobs in the pandemic’s aftermath, according to our Cognizant Jobs of the Future Index, but other trends point to what the future of work will look like.

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors

In our post-pandemic world, brands are dealing with changed customer behaviors. Attitudes about and usage of technology leap-frogged decades. How and

Social media channels are always battling for top spot. See which platforms are gaining traction and which are falling behind with consumers in 2022.

Choosing the right listening style can help close the gap between what a speaker needs and how a listener responds.

In 'going purpose', Patagonia may have killed the thing it loves. Now, rather than relying on conflicted billionaires, we should embrace the humour and humility of Paul Newman.

How to tell when a platform is going bad.

The video-centric TikTok platform is crushing boomer-centric Facebook in the lucrative business of influencer marketing.

Factors like job descriptions and much more can make or mar the volume and quality of candidates that apply for your vacancies.

The Dirty Work Theory: The lamentable work that many people avoid are great places to look for high impact, low hanging fruit.

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Want better hiring results? Learn how smart recruiting tactics can help you find people that fit your culture as well as your job requirements

One of a brand’s most important elements is its perception as a responsible entity. This is especially true of a corporate brand. Responsibility is about

SHAREWhen companies ask my advice on brand renaming, my answer is typically to avoid change as much as possible. Consistency is so important to building a strong brand over time, and repetition is key to consistency. Right about when we’re getting sick of repeating our brand name is when our customers finally start to remember […]

From high-flyers quitting their jobs to Beyoncé singing about work-life balance, people are recalibrating their lives and relationships to their jobs. What’s changed?

As the business world changed how we approach work following the pandemic, modern recruitment technology propelled the industry into the new regime of work.

In the near future we’ll be seeing Brand Singularity, where personal brand is company brand is employer brand, and the product is the story...

Like it or not, the way we work has already evolved.

Most culture-forward founders will realize these days that employer brand matters. Employees evaluate your brand as a place to work in the same way consumers evaluate a brand in their purchasing choices.

It starts with becoming a hunter-gatherer of news within your organization.

When you're learning how to write better content, it's helpful to think of a friend who tells stories that never seem to get to the point.

The Future Does Not Fit in the Containers of the Past. Edition 109.

"Neuroscience provides these four drivers which are durable, predictable, and explain WHY people act the ways they do in a given context (like a category, stage of the purchase journey, or shopping channel)."

To be human is to be artificial.

How can you assess whether a prospective employer offers psychological safety? In this article, the author outlines concrete strategies to help you screen for red flags: 1) Look and listen for inclusive vs. exclusive language. 2) Stay attuned to clarity in answers to your questions 3) Determine if the employer will meet your requirements 4) Ask open-ended questions about the culture during your interview. One example of a good question to ask: “Can you tell me about a time a person or team messed up? What happened?” This question gets to the heart of psychological safety. Organizations that allow mistakes and don’t penalize employees for failure provide the psychological security workers need to take risks.

"Despite the odds, Netflix took a stand that was true to its brand. Being the streaming giant, they believe in the democracy of entertainment."

"This is often where the best, most powerful brand experiences are found, at the intersection between the promise of the brand, the needs of the customer, and the initiative of colleagues."