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Why Professional Development Must Be A Core Element of Your Employer Brand > Sourcing and Recruiting News
Why Professional Development Must Be A Core Element of Your Employer Brand > Sourcing and Recruiting News
I have mixed feeling about this article on why every company should make professional development a core element of their brand promise. One, yes, many many many candidates and employees want development, but even when they want it, they don't want/value it the same way. Some want classrooms and certifications. Some want mentoring and coaching. Some want the freedom to experiment and fail. And yes, there are some great talents who don't look to their employer as a source for development. Over at the day job, we have lots of data that lots of people want development, but it is by no means universal. Development is popular among some talent, but to say that every brand should define their brand around it is a little myopic. That said, it's an area where many companies ignore to their detriment.
·recruitingdaily.com·
Why Professional Development Must Be A Core Element of Your Employer Brand > Sourcing and Recruiting News