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The Real Importance of Branding for CMOs
The Real Importance of Branding for CMOs
I like to keep one eye on what the consumer and corporate marketers are up to, and it turns out there's a wholesale shift happening where even the CMOs are spending more and more time working on the company's brand. Why does that matter? You know how every time someone asks you what's the ROI of employer branding? You can always say that if branding isn't important, why is the most important marketing person in the company working on it so much?
·brandingmag.com·
The Real Importance of Branding for CMOs
Fueling your company’s urge to surge
Fueling your company’s urge to surge
Is it time to surge? If you're business isn't in one of the industries being crushed by the pandemic (retail, movie theaters, travel, live events, etc), you might be surprisingly well-positioned to level up. So if you can read past the example of Southeast Asian economies, here are the seven reasons the a company will surge. Take a moment and give each of the seven drivers a few minutes of thought. I bet you can come up with a bunch of smart projects to facilitate your surge (oh, and feel free to link to the article when you discuss the projects, to show that you are taking your cues from a higher order of publications).
·strategy-business.com·
Fueling your company’s urge to surge
4 Reasons Employer Brand Can Make Or Break Your Retention & Post-COVID Hiring - FindSpark
4 Reasons Employer Brand Can Make Or Break Your Retention & Post-COVID Hiring - FindSpark
Even if Sally Bolig wasn't a friend, I'd still link to this article on why you need to keep up your employer brand investment even in light of the pandemic for the fact that her first main point simply asks: What are you trying to solve for with your employer brand? It's a point that tends to get skipped over, and she puts it right up front. The rest of the article is full of examples of what companies are doing well on social (many of which I hadn't seen before).
·findspark.com·
4 Reasons Employer Brand Can Make Or Break Your Retention & Post-COVID Hiring - FindSpark
Leaders, Take Control of Your Employment Brand
Leaders, Take Control of Your Employment Brand
Bookmark this: Gallup, the research company, makes a pretty compelling case to your leadership on the power of employer brand. The overall focus is on how the employer brand makes a clear impact on your corporate brand (remember, businesses only speak three languages: make money, save money, extend the brand), which would be something you might want to slide under the virtual door of leadership.
·gallup.com·
Leaders, Take Control of Your Employment Brand