The dirty little secret to successful employer branding is the ability to "sell" the concept and idea up the chain. Without any buy-in, you will be isolated on an island for a long time ("a three hour tour..."). But if you can get leadership excited for the work, your path forward will always be clearer. So here's Phil Strazzulla whiteboarding how to build a strong business case for your TA and EB initiative.

Our jobs often feel lonely in a sea of people (because we're the only ones who understand what we do). So essays that discuss what someone has learned in their job and journey are so valuable. Jazmyn Mijuskovic talks about her first year at Publix.

Our jobs often feel lonely in a sea of people (because we're the only ones who understand what we do). So essays that discuss what someone has learned in their job and journey are so valuable. Here are two: Lilian Mahoukou talks about his work at Mondelez,

What does it take to build a strong employer brand? Well, you need to know how to execute projects (tactical mind). You also need to be able to select and prioritize your projects (strategic mind), but theres something still missing. If you want your brand work to achieve maximum impact, you need to know how to tap into a third mind: the political mind. The Three Minds of Employer Branding over at ERE.