Normally, in difficult times, our instinct is to reach out, literally. Human touch and physical expression—a hug, a hand on a shoulder, a quiet look of concern, sitting next to someone and not saying anything—are powerful ways to show people we’re here for them. But what do we do when all that’s left is our voice?Let's remember that the words we choose, on our career sites, on our job posts, on our outreach, on our emails, are the cheapest, most effective way we have to set frames and shape perceptions. We need to remember how important words are, especially when we are coping (and helping others cope) with... everything.

Work’s got me thinking about my writing style as of late. My usual meandering flowery style is contrasting very clearly to the precision of PR and comms writers, so I’m spending some time over the next month reading books to help me tighten up (if you have recommendations, just reply to this email). That said, as a marketer, sometimes you just need a word that just… pops! So here are 150 words that might act like sprinkles on top of your career site text sundae. Or something.