How can you use the power of the whole communication toolkit - also known as proper strategic communication - effectively? We talk a lot in the world of internal communication about working strategically. In fact episode one of season two of my Candid Comms podcast address this exact topic. It will be published tomorrow, Sunday 6 June 2021, via your favourite podcast player.

Though it is written for a CEO, there's a lot of valuable advice in this article about internal comms. There's two ways to read it: get lots of advice on how to run your own employer brand internal comms. But also, you can read it to better understand how your leadership team has to see the world, which helps you can align to their needs and keep influencing them.