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COMMUNICATION HATS: TIME TO PUT AUDIENCE INSIGHTS BEFORE BLANKET ASSUMPTION - PR Intelligence
COMMUNICATION HATS: TIME TO PUT AUDIENCE INSIGHTS BEFORE BLANKET ASSUMPTION - PR Intelligence
“Assumption is the mother of all fuck-ups.” In looking at communication – and my subfield of internal communication in particular – remarkably little attention is paid to the extent communication decisions are based on assumptions. In internal communications, these assumptions tend to be based either on what the author (aka the “boss” or the “company”) […]
·printelligenceonline.com·
COMMUNICATION HATS: TIME TO PUT AUDIENCE INSIGHTS BEFORE BLANKET ASSUMPTION - PR Intelligence