Why is an employer brand important? I am a total employer brand nerd. I talk about employer branding.I wrote an essay on how this is the time in which your employer brand is truly revealed. It is during a crisis that we see that we were putting our faith in pretty words to attract talent, or if we were portraying our organization in a meaningfully different way. I'm hoping its a little more inspirational than the this little description makes it sound.

As mentioned earlier, it does feel like so many companies have the same pillars and recruitment messaging. To be fair, so many companies are structured the same and have the exact same perks and org chart, so it probably shouldn’t be surprising. Which is why I loved this article equating a company’s branding elements to ingredients in a basket on TV cooking show Chopped. The chefs get the same ingredients, so the skill is in how you bring them together and build something far bigger/better than its components.