Tesla's 'Anti-Handbook Handbook' for New Employees Just Leaked. It's Pure Elon Musk, and Your Business Should Definitely Copy It | Inc.com
I'm loathe to point to anything Elon Musk companies are doing in employer branding (when your CEO/Founder has developed a massive cult of personality, it's like having EB cheat codes). But I did like to see this example of how they use their employee manual to instill and reinforce the brand.