The concept of "newsjacking" isn't new to my content marketing folk. It's the process of finding a timely (and aligned) way to jump on a current story in the next and ride it's coattails. Doing it right requires speed and guts (see: Oreo and Super Bowl blackout, or pretty much anything Wendy's does), which isn't easy. So here are some great examples of the best instances of newsjacking in 2019 you can learn from.