Call me old fashioned, but I still love a good blog. And is there a cheaper way to manage a platform on which you can tell deep sharable stories that support your employer brand? I didn’t think so. Here are 5 brand-driven to make sure your blog isn’t boring.

For those of you sketching out you 2021 campaigns, you might be thinking about making a stand-alone landing page for an idea, an office, a team, or maybe just to collect talent leads before you need them. Turns out, taking your existing page and stripping out all the navigation doesn’t work. Landing pages have their own rules and strategies, so learn them before you deploy yet another boring page no one cares about.

In my own day job, I am running into that age old issue: we don’t have enough employer-brand-style photos. I’d love to take some more, but… y'know: COVID. I’m not going to hire a crew to go to employee’s dining rooms or anything. Another industry struggling with this issue is (surprisingly) architectural photographers. Buildings are pretty and all, but they need people in them to tell the story. So how do you do that in the age of COVID? Some interesting perspective here.