The top 8 recruitment marketing trends for 2020 (oh look, employer brand as the core of all messages is #1).

At the beginning of the year, the phrase “employer branding” tended to conjure up images of sleek offices, fun company retreats, and enviable perks. As 2020 draws to a close, that idea of employer branding has been turned on its head. In a year that has redefined how we work, socialize, and engage with our community, it was inevitable that both consumer- and candidate-facing brands would evolve to reflect the new world we live in. And many of these changes are likely here to stay.