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People choosing trusted brands, but marketers are pulling brand campaigns
People choosing trusted brands, but marketers are pulling brand campaigns
Need to ask for budget? Right now, many companies are shutting down anything without a clear ROI (meaning: brand marketing is going dark to make room for more "butts in seats" pushes). So here's some data that shows that consumers still want brand marketing to help answer their "bigger" questions. It's an easy leap to say that candidates already know how to find the jobs, but they will likely have "bigger" questions around the brand they need answered before they will ever think of applying.
·marketingland.com·
People choosing trusted brands, but marketers are pulling brand campaigns
ATAP Whitepaper_Attract_C Spilka
ATAP Whitepaper_Attract_C Spilka
Employer brand is still seen purely through the lens of "filling the funnel" at too many companies. And while EB should be showing it own impact across every aspect of what the business does, it will always need to remember that until it fills the funnel, other things can't get done. To that end, here's a great white paper ATAP put together on creating, executing and managing a talent attraction strategy.
·atapglobal.org·
ATAP Whitepaper_Attract_C Spilka