Found 1 bookmarks
Custom sorting
Brand Collaboration & the Art of the Conceptual Land Grab
Brand Collaboration & the Art of the Conceptual Land Grab
I admit that when I read this article on “brand collaboration,” I couldn’t conceive of two employer brands collaborating and sharing ideas and identities. But then it hit me: Many of us have staff who have their own brands. Call them thought leaders or influencers, they are resources that you can use and support to drive your own brand. Like Michael Jordan and Nike, how are you going to collaborate your brands to mutual success?
·brandingmag.com·
Brand Collaboration & the Art of the Conceptual Land Grab