The assumption is that culture creates the brand, and I think that's true to an extent. Your brand is the intentional and judicious selection of traits and ideas that highlight your culture. But can you go the other way? That is, can you use the brand to change the culture? Great article on the chicken/egg situation and some great ideas on how you can make an impact on the culture.

Paging Captain Obvious: HBR finally has decided that job postings are a good way to attract better talent. Hey, who's snitchin?! Anyway, I just did a webinar on how to write better job postings faster, so if you want to see the recording, you'll have to ask me nicely. Just reply to this email.

Two HBR articles in a row?! Goodness. But this one was so good, I had to share. Next time someone starts dropping metrics and KPIs on you to start to measure up to, pull this out and treat it like a checklist: Who else is involved in making this KPI go up or down? What really causes the number to go up and down (remember, correlation is not causation*), and how much control do YOU have other it? And metrics are a two-way street, a relationship between the organization and the market.