For years, HR and talent acquisition teams have been told to 'think like marketers.' That's mainly because marketing is known for adapting to changing market conditions and leveraging new technology to create differentiation and competitive advantage. Brand and customer experience (CX) are prime examples where marketing shines.  But do we, or rather should we, flip this thinking back on HR and TA? Maybe we've had it all wrong. Maybe marketing should actually own all aspects of the organization's brand. And at that point, if marketing is taking ownership of the employer brand, then what about the employee experience (EX)? Should

I can usually count on the HBR to take the safe road in any given situation, so seeing an article that embraces some very contrarian ideas is always worth a note. But this article on the three things most people get wrong about organizational change was pretty great. Things like "Share Your Failures" rather that "Follow Best Practices" make my heart warm on many levels. Also note the example of "Kill Our Company" (also known as Red Team exercises) where people try to figure out how to destroy their own company in order to shore up their own strategic weaknesses.