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Building Purposeful Engagement Plans - Part 5 of Transforming Recruitment Marketing | LinkedIn
Building Purposeful Engagement Plans - Part 5 of Transforming Recruitment Marketing | LinkedIn
A Five-part Blog Series by Allyn Bailey Part 5: Time to Replace Nurturing with Purposeful Engagement Plans Keeping candidates warm and eliminating the candidate black hole experience have historically been the key objectives of recruitment marketing nurturing programs. The goal has been to keep cand
·linkedin.com·
Building Purposeful Engagement Plans - Part 5 of Transforming Recruitment Marketing | LinkedIn
How Behavioral Targeting Gets Your Content Seen By the Right Audiences
How Behavioral Targeting Gets Your Content Seen By the Right Audiences
On the recruitment marketing side of things, we are faced with a slew of cool tools to help us place our message in front of people who just visited our career site, or are a lot like people who follow our Facebook page. There are two issues with that. One, most of us are just pushing out lame job ads to these people, as if applying for a job is the same as downloading a whitepaper (it’s not). Two, we don’t spend time thinking about how or why the tools are designed to work. We just get thrilled by the “extra clicks” or “deeper awareness” rather than thinking through how to use the tools properly. So here’s a Hubspot article on how to approach your behavior-targeted ad (I bet you didn’t even know that that was what that was called).
·blog.hubspot.com·
How Behavioral Targeting Gets Your Content Seen By the Right Audiences