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‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy — The Challenger Project | The Home of Challenger Brands
‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy — The Challenger Project | The Home of Challenger Brands
Everyone loves the Wendy's social media accounts. How does a square burger chain dance so gloriously on the line of impropriety that other brands can't even get near? They embrace their position as a "challenger" brand. Specifically, they don't shy away from the core idea that you need some kind of conflict in order to create a meaningful narrative.
·thechallengerproject.com·
‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy — The Challenger Project | The Home of Challenger Brands
LinkedIn is testing Snapchat-like stories because that’s the world we live in now - The Verge
LinkedIn is testing Snapchat-like stories because that’s the world we live in now - The Verge
Welp. LinkedIn, the pinstriped social media platform, is taking cues from the cool kids like Snapchat and Instagram and developing a "stories" function on their platform. I look forward to more CEOs dancing in their offices to Carly Rae Jepsen and corporate mandates Ice Bucket Challenges...
·theverge.com·
LinkedIn is testing Snapchat-like stories because that’s the world we live in now - The Verge
5 Reasons the TikTok Model is Here to Stay | LinkedIn
5 Reasons the TikTok Model is Here to Stay | LinkedIn
Let's talk Tik Tok! Or maybe we shouldn't! Just as the all-dancing, all-singing social platform starts to gain traction as a legitimate branding platform, it gets branded as a state agency intelligence operation. But when has a little espionage stopped "the kids" from singing? (That's the entire plot of Val Kilmer's Top Secret, btw.) So if you're ready to ignore potential Trump/Bezos bans of the social channel, here are so suggestions on how to do it right. My favorite? Think of it as an education platform first.
·linkedin.com·
5 Reasons the TikTok Model is Here to Stay | LinkedIn
Are LinkedIn Stories Worth Our Time in Recruitment?
Are LinkedIn Stories Worth Our Time in Recruitment?
Anyone else all-in on LinkedIn Stories?!?! Yeah, me neither. Consider me skeptical in any content marketing strategy LinkedIn attempts as their success is more about brute-force audience than smart strategy or well-considered implementation. Anyway, if you’re curious (and please share your results!), here’s a great write-up on how to approach them for recruiting.
·blog.firefishsoftware.com·
Are LinkedIn Stories Worth Our Time in Recruitment?
Work with TikTok Creators to supercharge campaign engagement – Econsultancy
Work with TikTok Creators to supercharge campaign engagement – Econsultancy
As an avid Tik Tok user… just kidding. My wife likes to joke that the only Tik Toks I see are ones that rank well on reddit, and she’s probably right. Which is why this article was absolutely amazing. If it’s time to take Tik Tok seriously, maybe you should get some professional help. Maybe you should work with some Creators.
·econsultancy.com·
Work with TikTok Creators to supercharge campaign engagement – Econsultancy