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8 Brand Storytelling Structures | Branding Strategy Insider
8 Brand Storytelling Structures | Branding Strategy Insider
If you occasionally feel like you tell the same employer brand story over and over and over (guilty!), you might appreciate some different ways to tell a story. Take any profile, article, posting, or video and re-tell it in a new format and it will feel fresh and news (I mean, George Lucas was just retelling a samurai story in space and he's a billionaire).
·brandingstrategyinsider.com·
8 Brand Storytelling Structures | Branding Strategy Insider
Telling A Blockbuster Brand Story | Branding Strategy Insider
Telling A Blockbuster Brand Story | Branding Strategy Insider
How did Pixar, already known as a fantastic story-teller, change how it approached story and brand issues to reach the next level? By building an internal "brain trust." (For the record, so much of what we see as "great creative" isn't about inspiration, but about the systems and processes we put in place to foster that creativity.)
·brandingstrategyinsider.com·
Telling A Blockbuster Brand Story | Branding Strategy Insider
How Villains Bring Power To Your Brand Story | Branding Strategy Insider
How Villains Bring Power To Your Brand Story | Branding Strategy Insider
You know I'm a story fan, so you might not be surprised to see that I loved this piece on creating a villain in your own brand story. Who opposes your company? Who are you trying very hard to NOT be? What are you working to vanquish? Villains don't just offer an element of drama, they serve as a driving purpose to your own brand, offering a suggestion of how far you'll be willing to go to defeat the enemy.
·brandingstrategyinsider.com·
How Villains Bring Power To Your Brand Story | Branding Strategy Insider
Why You Should Share Employee Stories Right Now > Sourcing and Recruiting News
Why You Should Share Employee Stories Right Now > Sourcing and Recruiting News
Yes, you should actively be sharing your stories right now. Right now! Lauryn Sargent, who knows a thing or two about employee stories, makes a solid case for telling more stories now, not less. Whether the news is good or bad, telling stories turns anything into a more human experience, one that gets more eyeballs and sticks in the brain longer.
·recruitingdaily.com·
Why You Should Share Employee Stories Right Now > Sourcing and Recruiting News
5 Reasons the TikTok Model is Here to Stay | LinkedIn
5 Reasons the TikTok Model is Here to Stay | LinkedIn
Let's talk Tik Tok! Or maybe we shouldn't! Just as the all-dancing, all-singing social platform starts to gain traction as a legitimate branding platform, it gets branded as a state agency intelligence operation. But when has a little espionage stopped "the kids" from singing? (That's the entire plot of Val Kilmer's Top Secret, btw.) So if you're ready to ignore potential Trump/Bezos bans of the social channel, here are so suggestions on how to do it right. My favorite? Think of it as an education platform first.
·linkedin.com·
5 Reasons the TikTok Model is Here to Stay | LinkedIn
Employee Advocacy: How to Create your Most Powerful Branding Channel | LinkedIn
Employee Advocacy: How to Create your Most Powerful Branding Channel | LinkedIn
Allison Kruse has really carved out her own space on how to effectively use content marketing in employer brand communications. So when she writes a big ol' article on how to use content marketing thinking to address and overcome employee advocacy challenges, I have to share it.
·linkedin.com·
Employee Advocacy: How to Create your Most Powerful Branding Channel | LinkedIn
What Disney Can Teach Us About Employer Brand Content • Stories Inc.
What Disney Can Teach Us About Employer Brand Content • Stories Inc.
It’s safe to say that a company like Disney knows a little something-something about content. While other companies (historically) have come to the gospel of content, Disney was born of it. It’s been part of Disney’s DNA effectively from the beginning, a point proven by the infamous 1957 diagram of how their content properties drove every single aspect of their business. And in this article from Stories Incorporated, that diagram is reinvented to show how employer brand stories can impact and drive virtually every aspect of how a company grows. This is worth sharing around your company.
·storiesincorporated.com·
What Disney Can Teach Us About Employer Brand Content • Stories Inc.
Pixar Animator Shares Secrets to Telling a Compelling (Company) Story | LinkedIn Talent Blog
Pixar Animator Shares Secrets to Telling a Compelling (Company) Story | LinkedIn Talent Blog
At LinkedIn's Talent Connect, former-Pixar animator Matthew Luhn explained how recruiters can use the craft of storytelling to sell candidates on their company. He also talked about why telling stories is so important to a company's employer brand and how to craft those stories in a memorable way.
·business.linkedin.com·
Pixar Animator Shares Secrets to Telling a Compelling (Company) Story | LinkedIn Talent Blog