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Your customers aren't interested in your COVID messaging anymore, what now?
Your customers aren't interested in your COVID messaging anymore, what now?
This is interesting because we may have entered "Covid fatigue," where we're all sick of getting those emails on how that company you bought a puzzle from three years ago is changing because of the pandemic. My take away? Less talk, more showing. Nike doesn't talk about design as much as it shows it, which is why people see it as authentically design-focused.
·marketingland.com·
Your customers aren't interested in your COVID messaging anymore, what now?
Ask Not What Your Community Can Do for You...
Ask Not What Your Community Can Do for You...
Speaking of community, we’re not the only ones struggling with the idea that we want to get people excited to learn more about us before we have the right role open. Turns out, consumer brands are trying to figure out the same puzzle. The first question you should ask is: what can I help my community members do?
·brandingmag.com·
Ask Not What Your Community Can Do for You...